CV Profile No.64625

Experience in the following industries :

• Marketing, communication, media

Professional experience

• Media and Reporting Officer
• Liberia National Red Cross Society
• 01.2016 - 12.2023
• As a Media and Reporting Officer at the Liberia National Red Cross Society, my role was multifaceted and crucial in enhancing communication, fostering community engagement, visibility and advocacy for the organization's initiatives. I orchestrated comprehensive communication strategies, leveraging traditional media outlets, social media platforms, and the NS website to showcase activities and their impact on communities. My efforts included organizing live radio programs, talk shows, and press conferences to disseminate information and gather public feedback. Through press releases and media interviews, I ensured the broadcast and publication of key messages and speeches. Furthermore, I played a pivotal role in positioning the NS through behavior change campaigns, training sessions, and advocacy efforts aimed at opinion leaders and stakeholders. My dedication to community engagement and accountability was evident through my work in building trust, facilitating participation, collecting feedback, and promoting transparency in humanitarian endeavors, especially during crises like Ebola and COVID-19. Through my endeavors, I amplified the NS's visibility and commitment to serving communities with integrity and compassion. I printed a quarterly newsletter, managed the NS social media pages, website and developed a communication strategy for the Liberian Red Cross

• Media Officer
• Liberia National Red Cross Society
• 11.2013 - 12.2015
• As a Media Officer at the Liberia National Red Cross Society in Monrovia, Liberia, I played a pivotal role in managing communication strategies and disseminating vital information across various channels. My responsibilities included crafting press releases, news articles, and PR materials, ensuring the Red Cross’ messages reached diverse audiences effectively. I demonstrated versatility by producing a weekly radio program, gathering audio content, and engaging with the community through platforms like Facebook. I contributed to dynamic social media updates, leveraging images and text to enhance the Red Cross's online presence. Additionally, I monitored media coverage, engaging with media outlets to maintain positive relationships and amplify the organization's visibility. Field visits enabled me to gather authentic content through interviews and photography, enriching communication materials and publications. My support extended to training activities and beneficiary communication, fostering understanding and solidarity within the community during challenging times. Through my efforts, I significantly contributed to the Red Cross's mission of humanitarian service and public outreach.

• News Reporter
• Truth FM Radio
• 09.2009 - 05.2013
• As a News Reporter at Truth FM from 2009 to 2013 in Monrovia, Liberia, I played a vital role in delivering timely and accurate news to the community. My responsibilities encompassed all aspects of the news reporting process, from gathering information and arranging interviews to conducting thorough investigations into developing stories. With a keen eye for detail and a commitment to journalistic integrity, I produced compelling radio packages, scripted stories, and edited audio content to engage listeners effectively. My beat covered a wide range of topics including crime, humanitarian issues, legal affairs, and human rights stories, reflecting my dedication to shedding light on pressing issues within society. Through establishing contacts and nurturing relationships with credible sources, I ensured access to reliable information while maintaining confidentiality and upholding journalistic standards. My work as a News Reporter contributed significantly to Truth FM's mission of delivering objective and informative news coverage to the people of Monrovia.